According to experts, users spend more and more time in chats, where they interact with businesses faster and more willingly than in classic social networks. Telegram, WhatsApp and Viber have already become full-fledged platforms for launching products, sales and forming communities, which allows companies to minimize dependence on Facebook or Instagram algorithms.
"It is in messengers that brands get a chance to show care and give more than just general information about the product," said Oleksandr Babenko, director of Casino.ua.According to him, businesses are actively using channels with exclusive content, chatbots for customer support, and are also forming communities around products.According to an international business consulting company, 91% of customers in the world want to receive help in real time. This indicates that messengers are becoming a territory for the formation of a new culture of relations between the company and the client - more personal, fast and open.In the future, these tools may partially replace e-mail marketing and social networks in a number of segments.
Source: https://unn.ua/news/marketynh-u-mesendzherakh-postupovo-vytisniaie-klasychni-kanaly-vzaiemodii-biznesu-z-kliientamy-ekspert
