The financial literacy of Ukrainians is gradually increasing, but the need for additional knowledge remains relevant. This is evidenced by the results of a representative study conducted by the Association of Ukrainian Banks together with the company "Research UA" and the Institute of Sociology of the NAS of Ukraine in July 2025.
According to the results of the study:almost a third of respondents, both in the market as a whole and among MFI users, assess their financial knowledge as high;
55% of MFI clients and 36% of respondents in general expressed a desire to increase their level of knowledge;
the most popular training formats are online courses, videos on social networks and podcasts.
An important positive signal is that 84% of respondents carefully read the terms of the loan agreement before signing it. Only from 3% of MFI clients to 6% of respondents in general admitted that they do not familiarize themselves with the terms at all. This indicates a more conscious approach of Ukrainians to financial obligations.At the same time, only 40% of MFI users consider the terms of loans to be fully understandable, which confirms the need for increased transparency and accessibility of information.According to Andriy Dubas, the non-bank lending market in Ukraine is becoming more mature, and companies are adhering to responsible practices.“Every credit organization is not interested in a problem loan, but in a loan that is repaid, because their goal is to earn interest,” the AUB president explained.At the same time, he emphasized that no less responsibility lies with the borrowers themselves. According to Dubas, loans can become a profitable tool if they help increase a person’s efficiency or productivity. At the same time, excessive or impulsive loans can lead to financial difficulties.The AUB president urged Ukrainians to carefully plan their budget and assess the sources of loan repayment in advance. If unforeseen circumstances arise, the best solution is to contact the lender and agree on a debt extension or restructuring.
