November in Ukraine has long ceased to be just a "month of discounts" and has turned into a marathon of conscious shopping. According to Admitad, this year's online sales during Black Friday may increase by 20-25% compared to 2024.The main change is not only in numbers: more than 60% of Ukrainians plan purchases in advance, and every second is guided by the ratio of price, service and trust in the brand.
Black Friday 2025 has become an event with a conscious choice - and it is Ukrainian companies that demonstrate how to do it wisely.
The electronics segment remains the leader in sales - about 27% of all online purchases fall into this category. Foxtrot opened the season with the "CRAZY BLACK BALL" promotion with discounts of up to 80% on smartphones, TVs, laptops and household appliances, emphasizing that updating gadgets is an investment in comfort.Telemart, a brand for gamers, designers and creators, offers discounts on laptops, monitors, components and consoles. As the company jokes: "During Black Friday, prices fall, but FPS rises".
The fashion industry leaves stable demand: 13% of purchases during Black Friday fall on fashion. Brands are betting on show and engagement. GEPUR launches an online auction SHOW AUCTION with a live price drop on bestsellers.Estro combines comfort and elegance: shoes, bags and accessories from Ukrainian designers are available with discounts on the Autumn’25 / Winter’25–26 and Outlet collections. TOUS, a Spanish jewelry brand, offers gold, silver, and diamonds at discounts, emphasizing emotions and feelings.
Online services are also integrated into Black Friday. Hotline.finance offers discounts on motor vehicle insurance and Green Cards — quickly, without intermediaries and queues. The main benefit here is peace and confidence in the choice, not just the percentage of the discount.
Demand for Apple equipment in Ukraine increased by 17% in 2025. Yabluka offers iPhone, MacBook, AirPods, and accessories with discounts and an official warranty — the best opportunity to upgrade your gadget without overpaying.
Black Friday 2025 confirms several trends: Ukrainians plan their spending strategically, brands shift their focus from noisy promotions to service and experience, and online shopping is finally becoming the leading retail format.Tech, fashion, jewelry, financial services — all these categories are united by trust. Today, Black Friday is not just about discounts, but about confidence in your choice.
Source: https://life.liga.net/all/news/chorna-piatnytsia-2025-iak-ukrainski-brendy-zadaiut-novyy-rytm-onlayn-shopinhu
